creative
unveiling the soul webdesign label & industry publishing & content
operations
jira salesforce odoo erpnext onbase process design
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← creative chapter 03 - music business

label & industry.

the business side of music - from launching a label concept to researching how indie labels survive the streaming era.

Fly Tree Records logo
label launch

fly tree records

a full business plan and launch concept for an independent label - artist partnerships, positioning, and vinyl releases pressed through deepgrooves.

business planpartnershipsvinyl
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Music Media Pack website
deepgrooves - business development

mmp - music media pack

a broker service connecting artists with physical media and merch production. i launched it with a linkedin campaign that lifted client engagement by 20% - then folded it into the deepgrooves site after testing.

service designcampaigns+20% engagement
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DeepGrooves website
deepgrooves & deeptrax

deep distribution

research into the shift from physical to digital distribution - what it means for a vinyl pressing plant and its clients, and where the opportunities hide.

market researchdistribution
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research

the record industry, examined

two deep-dives: the sustainability of vinyl pressing - materials, energy and waste across the production chain - and how dutch independent labels navigate digital distribution, the topic of my graduation thesis.

vinyl sustainabilityindie labelsthesis
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